NO WAY · AI × 3D productiondecember 2026

a proposal from NO WAY studio

Holiday
campaign

A fairy-tale house with a brand model in every window.

Filipp Nekoz · studio founder

fairy-tale house

3d flythrough

our approachwhy this way

How we see the task

Real models in the brand's dresses, a precise camera flythrough and a fairy-tale house in one shot. No single tool can deliver all three.

ai onlyBeautiful, but imprecise

It redraws the models' faces and dresses; the camera and the house drift from frame to frame.

3d onlyPrecise, but slow

A photoreal house and snow in pure 3D can't be done in two weeks.

our way3D + footage + AI

Blender holds the house and the camera, your footage goes into the windows untouched, AI adds texture, light and snow.

processblender · 3d · ai

Our process in 6 stages

Blender sets the exact geometry of the house and the camera move, AI adds texture and atmosphere, the model footage stays untouched. You approve every stage.

01House for the style

Concept frames for each collection

023D render of the house

Windows, rooms and light in Blender

03Flythrough and timing

Camera path and time per window

04Models on green screen

Shot to our brief

05Models in the windows

Keyed and placed in the 3D house

06Models in the house

The full flythrough with live models

Stage 01 · house for the styleAI

A house
for every style

Architecture, materials and light tailored to each dress collection.

winter classic

powder baroque

art deco night

Stage 02 · 3d render of the houseblender

The house in 3D

Windows, shutters, rooms and light in exact geometry. The scene repeats frame for frame.

blockout

render

another style

Stage 03 · flythrough and timingblender · 15 seconds

Flythrough
and timing

0-2 s · wide shot of the house
2-3 s · smooth approach
3-12 s · windows 1 → 2 → 3 → 4
12-15 s · pull back, the whole house

camera path

animatic

Stage 04 · models on green screenshot to our brief

Models
on green screen

Camera at window height, light matched to the room, a short natural take.

velvet

tulle

sequins

satin

Stage 05 · models in the windowskeying · compositing

Keyed
and placed in the windows

Faces and dresses stay exactly as shot: each model sits in her window as a separate layer.

footage

→

keyed

→

in the window

Stage 06 · models in the houseblender

Models
in the house

The full flythrough with live models in the windows: warm light, a floor, a shadow under their feet.

flythrough with models

window close-up

another style

Studio · experienceno way

Extensive experience
with major projects

Karnity·Gloria Jeans·Saynomore × Gagarina·12 Storeez·Loro Oro·Protemoa·Anna Asti·Eldzhey·Lil Pump × Margo

Case 01 · karnityvalya karnaval

Karnity

A large birthday party and the launch of Valya Karnaval's brand. We created the brand mascot and built a whole apartment for her: six rooms in 3D, each with the mascot living her own life.

At the party the rooms were projected onto all four walls of the venue, with a 3D figure of the mascot in the centre.